Custom Ink | Printfection
Senior Designer
WEb
Art Direction/User Experience/Design & Layout
The scope of web design extended to a range of tasks, including updating the homepage, crafting landing pages tailored to specific features or services, developing online stores for partnerships, and creating promotions. Rapid deployment of material was crucial to target CRM initiatives and seasonal campaigns, informed by consumer trends and product availability.
Marquee explorations, employing animation and video editing in Adobe After Effects/Premiere, were designed to enhance visual appeal. Close collaboration with the web developer ensured the maintenance of both technical and visual quality standards throughout the process.
Marquee explorations, employing animation and video editing in Adobe After Effects/Premiere, were designed to enhance visual appeal. Close collaboration with the web developer ensured the maintenance of both technical and visual quality standards throughout the process.
Design Services Landing Page Redesign
Find Your Mascot Landing Page Redesign
Video Production
Storyboarding/Motion Graphics/Video Editing
Longer form video content used for in-store digital ad placement, landing pages, and online store portals. The creative process included preliminary story boarding work and effective cross party communication to ensure that the branding and quality standards were met.
Digital
Art Direction/Design & Layout
Diverse digital media pieces strategically tailored for distinct audiences and distributed across various channels, encompassing both paid and organic social media, web, email, TV, and digital billboards. These digital assets played a pivotal role in bolstering the efforts of the sales team. Extensive collaboration with multiple departments were undertaken to ascertain effective communication strategies and product presentations that would resonate with and attract customers. The art direction involved in-house photo shoots and design layouts that not only informed but also shaped the visual identity for subsequent product categories and targeted audience segments.
MOTION GRAPHICS
Art Direction/Editing/Production
Motion Graphics for various paid/organic social media channels. Work included editing/compositing existing video utilizing advanced motion tracking techniques in After Effects. Utilized artwork from the Custom Ink Clip Art library to highlight content. Created some 3D rendered material for social media within Blender.
Print
Art Direction/Design & Layout
Supported the needs of seasonal campaign mailers in the form of package inserts as well as in-store signage and notices. Print projects also included ads present in bus stops and billboards, store signage and promotions to name a few.
